Header Bidding Comes To Platform Publishing, As Rubicon Ties Up With Google AMP
AdExchanger |
A group of publishers is testing a header bidding solution from Rubicon Project that is compliant with Google’s Accelerated Mobile Pages program. Tribune Publishing is among those who have implemented header bidding for AMP. It’s the first time header bidding functionality has been leveraged in support of the “platform publishing” craze that has lately seen… Continue reading »
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