DMA Digital Diary: Choose which brands you don’t want to see
When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using...
Tagged: goggle wave
‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’
ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad...
Top Trends 2014-15: Mobile, an option for the media dark in India
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
YouTube MCNs Present Opportunities For Telcos And TV Companies
What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge....
Verizon, Sprint And T-Mobile Muse On Monetization
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your...
‘Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience’
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using...
Forrester Wave: Platforms, Commerce Companies Vie For Top Attribution Vendor Title
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very...
How RM10 made a difference to a sewing-machine retailer's business
LSN started with RM10-a-day budget on Google AdWords for a month to test waters Via DNA
‘Fixing Programmatic Trading Models’
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate...
Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
As Asia goes mobile-first, Google’s Julian Persuad on top trends
Asia per se and Southeast Asia more specifically, has been leading the growth of mobile globally. Industry experts have discussed this in various conversations to...
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SEA businesses still lagging on mobile-first strategies: Google
Although smartphone usage and penetration have been growing exponentially in Asia, many businesses in South-East Asia still fail to see the importance of a ‘mobile-first’...
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Punitha Arumugam quits as Director-Agency Business at Google India
Punitha Arumugam has quit as Director of Agency Business at Google India after sharing a over two-year stint with the technology giant. “Google has been...
