Google’s DMP Lockdown; Facebook Dabbles In Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers,...
Tagged: goggle wave
Mondelēz Hopes To Enhance Video Expertise With Google Deal
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered...
Google To Roll Out New Mobile Ad Formats And Conversation Tools
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop...
Columnist: Watch Out, Email Studebakers – Consolidation is Coming
Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo. But according to Dave...
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
European Google Exec Hints at Possible Changes After Recent Criticism
After coming under fire in Germany and elsewhere in Europe for its approach to privacy, Google seems ready to change the way it operates in...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation,...
The Google Effect: What Will Be The Ultimate Cost?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Youth and techies come together for the first ever Tech Fest
With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the...
FTC Snags Google in $19 Million Mobile-App Settlement
Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission crackdown. Google settled with the FTC for...
U.S. Indoor Location Based Search Could Grow 45%
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and...
How Much Cross-Device Clout Do Facebook And Google Actually Have?
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t...
Ad Tech’s Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
