Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
Tagged: goggle wave
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
The Year YouTube Courted Brands
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads...
Marketing Mixed Opinions On The Future Of Attribution
The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm....
Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue
Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year...
GOSF 2014: Indian e-consumer boosts online traffic by 400%
This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across...
Indosat launches Google Play Carrier Billing in Indonesia
Indosat has launched Google Play Carrier Billing for its Indonesian customers allowing them to purchase applications on the Google Play Store by using their pre-paid...
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Rebecca Muir to Head New ExchangeWire Research Division
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among ‘mainstream marketers’, by helping them better understand...
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Answers.com CEO On Building Content, Commerce Credo Out Of Q&As
Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
Publisher-Agency Hybrids Will One Day Take On Facebook and Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google’s new crowdfunding, publisher-friendly service kills ads
Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media...
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign
Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as...
