Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Tagged: goggle wave
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to...
Essence to become part of GroupM
WPP’s GroupM plans to add Essence Digital Limited to its portfolio in concert with WPP’s acquisition of a majority stake in the company. Following the...
Project Loon: Indonesian ISPs want in on the action
Indonesian Internet providers are complaining about being left out of the recently-announced collaboration between Google Inc’s holding company Alphabet Inc and the republic’s three main...
Ujicoba Project Loon, Google anak tirikan penyedia jasa Internet?
350 penyelenggara jasa internet berharap dilibatkan dalam uji coba Project Loon Via DNA
Martell marks 300 years with augmented reality art exhibition
Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the...
Brands And Agencies Should Practice Safe Advertising With Google
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MarketShare And Other Vendors Unite Against Walled Gardens
AdExchanger | Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
Google Revenue and Income Rise as Mobile Contribution Grows
Revenue at Google grew to $18.7 billion in the third quarter, up 13% from the period a year earlier, its newly formed parent company, Alphabet,...
The Future Of Pinterest; Inside Google’s Subscription Service
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindow Shopping People are in a holding pattern when it comes to...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Commoditisation is Cannibalising Differentiation
Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to build the ultimate end-to-end technology...
Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?
AdExchanger | It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers...
