AdExchanger | Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is, “both.” Even Google – whose first-party...
Appoints Vincent Lim, Head of Talent; and Richard Foster as UK Managing Director San Francisco, CA – LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading...
Sociomantic Labs, the leading provider of programmatic advertising solutions for enterprise advertisers, has launched the Supply Quality Index, or SQX. SQX is a proprietary algorithm...
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever...
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/09/2015
BlackBerry CEO John Chen said the company has found the low-point of its turnaround after second-quarter revenue plummeted and smartphone shipments hit their lowest since...
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
You might be tempted to think that people in tech-advanced Asia-Pacific countries are most likely to own lots of different devices. In reality, it’s Europeans...
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