Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
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Maxus Vietnam names Kishan Kumar as MD
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
A New Metric For Publishers; Google First Look Is In Beta
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that...
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015
In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date...
Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
Data pick of the day: Google+ more popular than you think
As Google+ redefines its image to focus on communities and collections, GlobalWebIndex looks at why the social network is more popular than you might think....
Unilever taps Mirum for Rexona in Indonesia
PT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency....
Twitch Competes On Bandwidth Usage; Groupon’s New CEO Is Optimistic
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that...
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on ‘Acquiring, Reaching and Engaging the...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
MMA to host Singapore Forum on November 20
As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
