Drawbridge Partners With A Local Player To Bring Cross-Device To China
AdExchanger | Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti...
Tagged: goggle wave
5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement ‘Safe Harbour’ with the US was no longer valid. This means...
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Markup DSP Model Detrimental to China Ad Market
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers....
Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick...
Dentsu Aegis Network Acquires Navegg DMP; Ecommerce to Increase 18% in Brazil
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP;...
RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
CES 2016 review: Leaving Las Vegas
As the annual CES tech-fest in Vegas takes it’s final roll of the dice, it’s time to decide whether the 2016 event came up ‘aces’...
Building Winning Cultures in the Age of Programmatic
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton,...
OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO...
The Year In Acquisitions Suggests An Ad Tech Reality Check
AdExchanger | If 2014 was a year of big buys in ad tech, 2015 seemed more muted. While 2014 saw a run on attribution companies...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Data pick of the day: Mcommerce to go mainstream with low value categories
Young mobile users are more likely to turn to their smartphones to investigate low or medium value items – e.g. mobiles, clothes, groceries and perfume,...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
New guns, old bullets: Google’s Ben Jones on the digital dichotomy
Where technology has armed marketers with the powerful new ‘guns’ to target consumers, Ben Jones, Creative Director, Google is of the opinion that the industry...
10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker’s situation in the country and finds out that, for some publishers, 30% of...
