AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in...
In a move to generate conversations online on the brand, Singapore Airlines tasked Dentsu Mobius to launch its first native social brand video. Background Singapore...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/03/2016
Kim Kardashian is always waist training, according to her Instagram. In a May 2015 selfie, she wore an undershirt, black leggings and a tight black...
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/02/2016
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke...
AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google...
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue...
AdExchanger | If you take the headlines at face value, Google and Facebook are killing it – dwarfing all others in terms of revenue and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/02/2016
Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that...
AdExchanger | It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an...
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