Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Tagged: go
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
What Happens When Big Data Doesn’t Work?
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by...
Want to determine the fate of our industry? Focus on the people
Written by Kelly Wenzel, CMO, Centro Advertising has always been – and will continue to be – a service industry, a people business. It’s one...
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
The Era of Programmatic Creative
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
#ReThink: Tech startups – Too fast, too furious
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
Programmatic Video – Two’s Company, Three’s a Crowd
Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the...
Cognitive quotient: Video or Display
If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more...
How three brands are thinking outside the box this holiday season
This is part of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Black Friday is...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
