Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
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Viewbix Launches Video Analytics Platform: Viewbix Insights
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising...
Data Unleashes Value in Programmatic Video
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a...
Indonesian SMEs Part III: Views from the ground
Indonesian SMEs have heard the call to go digital, but heeding it is an entirely different matter, reports Masyitha Baziad. Via DNA
Mobile advertising soars in developing countries: Study
There has been a massive growth in mobile ad impressions in the third quarter in Asia Pacific and Latin America, according to the latest trends...
Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
Go frictionless or become irrelevant: Red Hat exec
Most companies in Malaysia want to evolve and move their information technology (IT) towards becoming ‘frictionless,’ but do not know how to go about doing...
Gen Xers rejoice: Suck.com comes back as a daily newsletter
For Internet denizens of a certain age, the words Suck.com evoke a strong sense of nostalgia. (For those under a certain age, a site called...
Consumers find branded content stimulating & informative: Study
How do consumers view branded content – is it just another ad for them, or does it provide value to them? A study has found...
Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study
“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the...
Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity...
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
How did the tech companies do in Q3?
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether...
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Data Driven Advertising News ComScore and Rentrak To...
