Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
Tagged: go
Malaysians prefer a smooth UI & fresh content for video viewing
Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh...
Internet Marketing Remains a Safe Bet During Economic Uncertainty
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for...
Welcome to the Year of the Customer
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
VideoAmp to Expand Internationally with USD$15m Investment
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies...
Using engagement, instead of Big Data, to increase accuracy
Big Data is regularly presented as a panacea to many of the challenges faced by the advertising industry such as campaign measurement, tracking and effectiveness....
Oracle Acquires AddThis; Yahoo Re-Org Against All Tax Odds
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers...
CES 2016 Day 2: Do you suffer from Premature Technology Arousal?
CES 2016 is now in full swing, the parties have kicked off in style and the sheer scale of gadgetry on offer leaves you slack...
Building Winning Cultures in the Age of Programmatic
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton,...
APAC Ad Tech Too Focused on Last Click
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly,...
Data pick of the day: Mcommerce to go mainstream with low value categories
Young mobile users are more likely to turn to their smartphones to investigate low or medium value items – e.g. mobiles, clothes, groceries and perfume,...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Review: Sony Xperia Z5 vs Sony Xperia Z5 Premium
There is only a US$70 difference between the Sony Xperia Z5 and Xperia Z5 Premium, so which model should you go for? Via DNA
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
‘Adoption, Implementation & Experimentation’, Interview With Ulrich Hegge, AppNexus
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has...
Brands are failing at personalised marketing: Study
About 61 per cent of consumers are less likely to make future purchases following less-than-satisfactory personalised experiences, according to a study conducted by Forrester Consulting...
