Now & Next: Chat Apps
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of...
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And it is ‘transparency’ that makes Google the top brand
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
A.I. vs. CD: Clorets, McCann Japan put wits to test
McCann Erickson Japan has completed what it believes is the first-ever commercial creatively directed by AI-CD, the world’s first artificial intelligent (A.I.) creative director that...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
4 biggest trends from CES Asia
Last week saw Asia’s finest tech minds descended on Shanghai for the second annual CES Asia. Covering an area roughly the size of four soccer...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
Visible Measures Offers the Industry’s First 100% Fraud-Free Solution for Video Advertisers
Video Analytics & Advertising Technology Provider Guarantees Solution to Unburden Advertisers from Industry-Wide Ad Fraud Issue BOSTON – Visible Measures, the leader in content advertising...
Navigating the Headwaters of Today’s Header Bidding Options
Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the...
Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
News Corp’s Heat Street looks for libertarian digital niche
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
#sowhoknew: Social goes Hollywood – FaceFlix anyone?
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
