7 tips for writing headlines that drive business value
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
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ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
A super ecosystem is rising from the East
Ecosystem is not a new word. When talking about ecosystem, most people usually link it with environmental related topics. But the ecosystem mentioned here is...
Is It the End of the ‘Anonymous’ Internet?
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel...
Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
DynAdmic Opens an Office in Mexico; IAB Brazil Launches Mobile Ebook
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin...
Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video...
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA,...
How to keep the spark in the client-agency marriage
A client-agency relationship is akin to being in a marriage in so many ways. On the surface, it is about two very different but complementary parties...
App developers should focus on digital analytics: AT Internet’s Fai-Keung Ng
As the industry tries to make sense of the consumers, data was the hero that stood out from 2015. The more data that a company...
Shubhra Speaks: Is the neighbourhood travel agent a thing of the past?
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
Six degrees of collaboration
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of...
Advertising Could Be The Key To Unlocking Emerging Markets
AdExchanger | People like to talk about the next billion Internet users – but “you don’t get there by navel-gazing in North America,” said Nathan Eagle,...
Hear From Andy Cohen, Ev Williams, Jill Cress and More at the Ad Age Digital Conference
How are the best brands and smartest marketers coping with the seismic, digitally-driven changes rocking advertising? How are industry innovators realigning to meet consumers where...
