A Brief History of Political Candidates and Video Games
Hillary Clinton’s campaign has invited Pokmon Go-crazed swing-staters in Ohio to register as voters while grabbing PokBalls at an official event on Saturday. “Join us...
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UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level...
Prime Day Gives Retail a Boost
It wasn’t quite Black Friday in July, but Amazon’s Prime Day did provide a boost to other retailers. Like a late-afternoon caffeine injection, the much-hyped...
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Square And Facebook Serve Up Offline Attribution For An Ohio Eatery
AdExchanger | As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry
Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival...
IAB UK Study Calls for Common Sense in Tackling Mobile Ad Blocking
The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results,...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
How Mary Meeker sees the future of mobile
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive...
Five Things Brands Must Know Before Running Mobile in Indonesia
It is the world’s fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to...
Unwalling The Garden: What A Free Market Approach Would Look Like
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There
In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much...
Video Ad Views Growing 24% YOY; US Ad Revenues Soaring
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
