Social Media Paid Advertising
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource...
Tagged: free
Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
Starbucks Unveils Content Series ‘Upstanders’
On Wednesday, Starbucks will unveil its first content series, “Upstanders,” which will be available via written stories, videos and podcasts. The free series, which the...
Bucksense and Peer39 Partner to Provide High Performance Advertising in Brand Safe Environments
NEW YORK – Bucksense, Inc, the programmatic advertising platform built to optimise conversions, not just impressions, has partnered with Peer39® by Sizmek, the world’s largest...
Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising. Samsung’s ad campaign featuring...
Women’s Libbers
‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even...
Amazon’s Core Tech Value Raises Questions for Tax Regulators in U.S., Europe
Jeff Bezos’s relentless focus on user experience has helped him make Amazon the most valuable e-commerce company in the world. But regulators in Europe and...
Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
Pollfish Promises Better Monetization, Feedback with Mobile Survey SDK
The global leader in mobile surveys, Pollfish, is now promising better monetization — as well as helpful in-app feedback — with its mobile survey SDK...
Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
Facebook Blocking the Ad Blockers: The Industry Reacts
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology...
Denny’s Facebook Live gambit: an animated talking pancake
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding...
Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London...
Free for breakfast (and content analytics)?
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