How mobile-friendly is your site? Google asks SMEs
With more people searching on mobile phones than desktops, Google has launched a free online tool to help businesses measure their site’s performance on the mobile...
Tagged: free
All the digital news you missed this week
Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and...
Brands failing to provide quality training in media skills: Survey
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new...
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
New fashion app gets Australians to shed their old clothes
Grey Melbourne has launched a new integrated campaign to highlight Australian-first fashion marketplace app called Shedd. Recently launched in Australia, Shedd is free to download...
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
Why publishers should explore newer monetisation models besides ads
In the digital monetisation landscape, experimentation and innovation are the latest buzzwords. By implementing native advertising, contextual ads, innovative paywall models, and affiliate programmes, media...
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
Three strategies for mobile marketing success
Mobile is now the center of the consumer universe. While ‘mobile marketing’ still means mostly app marketing, your operational view of mobile should be that...
The rise and fall of Mode Media
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they’re even purchasing products brands would never have considered to be smartphone-friendly, like expensive...
