Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
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PureWow Matches Content With Audiences Using KeyWee
Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or...
From Social To Paid, Viralnova’s Clickbait Journey
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed...
Social Commerce Platform Polyvore Tries On Promoted Trends
Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts...
Tech Sponsors Return to Beleaguered Data Conference in Indiana
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
Jay Z’s Launch of Tidal Is Far From Pitch Perfect
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
Findit aiming for No 1 spot in online marketplaces
Findit Services Sdn Bhd, the company behind location-based social platform app Findit, may be new to the e-commerce space, but it believes it has what...
Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
Facebook Uses Beacons To Enable Local Content Delivery
Over the past couple of years, there have been a number of companies who thought that delivering targeted information to mobile users based on their...
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Qualia CEO: We’re Turning Intent Signals Into Targetable Impressions For Brands
Prior to 2011, when Greycroft Partners brought in Kathy Leake as president and founding partner of LocalResponse, the company had a different name – Buzzd...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Diversity is the Only Consistency for Brands Killing it on Social, According to the evalue™ Retail Index
Champs Sports and GameStop at the Top of Their “Game” on Social; Tiffany & Co. is Crushing Other Retailers with its Engaging and Impactful Social...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
