How JCPenney changed its view of Facebook
Like most retailers, JCPenney spent years building up Facebook likes by the hundreds of thousands, imploring customers to “like our page” and paying Facebook for...
Tagged: flash
Dentsu Aegis acquires Indian OOH agency Milestone Brandcom
Dentsu Aegis Network is augmenting its out-of-home capabilities in India with the acquisition of Milestone Brandcom. Milestone Brandcom combined with Posterscope, Dentsu Aegis Network’s global...
TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up
TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the...
‘Do the Wakudoki’, says Toyota’s first digital only campaign
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam....
How Mobile-First Publisher Quartz Measures Native Ads
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
‘I have routinely heard clients say there is not enough print on this plan!’
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia’s most well-respected programmatic figures –...
Nothing Speaks Louder than Silence Buying “A Minute of Silence”
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
Epom (Kiev, Ukraine)
Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
Best Practices: How to Make a Campaign Go Viral
Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said...
How Time.com is winning on Facebook
For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time —...
