Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
Tagged: flash
ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Top 5 Programmatic Trends
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News Week in Review: Lots of funding activity in SEA Catcha.com’s Nic Lim to get his IPO … 14 years later Branded...
Ensemble Australia repositions and expands to full service creative
Ensemble Australia is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as...
Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
Hooray, brands get choosier about their social content
Real-time marketing, the advertising buzzword that has plagued our Twitter streams since Oreo decided to dunk in the dark during the 2012 Super Bowl, is...
AAMI shows ‘easier ways to save’ in unusual campaign
Insurance company AAMI has embarked on a new campaign to show there are easier ways to save. Ogilvy Melbourne, part of STW Group, is the...
RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech
There is a feeding frenzy going on in the online video tech space at the moment – with big media business looking to shore up...
PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push
Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the...
Why Aren’t More Brands Taking Design In-House Along With Programmatic?
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands,...
Facebook, GroupM sign major ad deal in India
Facebook has signed its first agency deal in India with GroupM. The agreement marks a significant development for social media marketing in the country. Even...
AOL, Havas form global partnership to push automation
AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and...
AKQA sets India play in motion with creativity & engineering at core
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always...
Police Crackdown On Piracy Continues With Ad Replacement
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners...
