Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Komli Media has introduced an Android app for its Remarketing Demand Side Platform (RDSP) customers. The app allows customers to manage their various campaigns and...
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
Asia Digital Marketing News French World Cup team says ‘Yo’ to its fans with viral app Up, Up, and Away: Move to Mobile Hits New...
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
“We dated, though in a very traditional sense; most of the time accompanied by a proper escort in the form of an attorney or someone...
In a bid to bolster its creative offer in the Greater China region, digital and technology agency Razorfish has appointed James Chiu (Chiu Mang Hoo...
Indonesia AirAsia, one of the low-cost carriers in Jakarta, is also amongst the sophisticated online advertisers. The company has utilised retargeting campaigns in the past...
Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach...
The recently launched IAB (Interactive Advertising Bureau) Southeast Asia Video Committee has been established to proactively help shape, monitor and drive the development of online...
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for...
After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week. While the phone has some...
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
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