UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The...
Tagged: flash
Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
How Microsoft Australia used interactive video to improve brand perception
Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective...
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, Calif. – Exponential Interactive, one of the largest leading global providers...
HookLogic Has Plans To Expand, Gets Investment From LUMA Capital Partners
AdExchanger | LUMA Capital Partners, the newly minted venture capital arm of LUMA Partners (per an SEC filing earlier this year), made its first public...
Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee
Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
Havas HK names Andrew Cawte as head of media operations
Havas Media Group has appointed Andrew Cawte as the Managing Director of the agency’s Hong Kong operations. Mr Cawte joined Havas Media initially as the General Manager...
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching...
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft...
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what...
Withings names The Hoffman Agency as PR AOR in China & HK
Withings has appointed The Hoffman Agency as a communications partner in China and Hong Kong, following a competitive pitch. As Withings’ appointed agency-of-record in China...
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Isobar hires Cheyney Robinson as Chief Creative Officer
Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson...
