ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps...
TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across...
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
DT, part of WPP AUNZ, has opened its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company....
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments...
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Mr Nair will drive the digital agenda for...
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/04/2016
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo’s struggle continues; there are concerns in all corners of the...
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
WPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of Chairman, WPP Media Services, Australia and New Zealand. As part...
OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/04/2016
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/04/2016
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
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