FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
Tagged: flash
Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Three strategies for mobile marketing success
Mobile is now the center of the consumer universe. While ‘mobile marketing’ still means mostly app marketing, your operational view of mobile should be that...
Looking for Programmatic to Mark Australia’s Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the...
Quandary of an ad tech company: The last click issue
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
Kit Kat’s break with Twitter
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
AdBlock Plus Launches SSP; New Targeting Options for Snapchat
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new...
Technology, creatives & the new cool
I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing...
Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence”...
