Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
Tagged: flash
mcgarrybowen enters Indian market with Happy Creative Services acquisition
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services (‘Happy’) in India, which will join the global mcgarrybowen...
Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
Learn 5 ways to improve collaborative creative work
The post Learn 5 ways to improve collaborative creative work appeared first on Digiday. Via DigiDay
Maxus APAC names new chief client officer & chief planning officer
Maxus Asia-Pacific has announced two major promotions in the regional team. Rose Huskey is now Chief Client Officer for APAC while Dick Laurie becomes Chief...
Ignite wins Acer Malaysia’s social mandate
Ignite SDN BHD recently won another chunk of creative duty for Acer Malaysia; this time it was social media. Ignite has been the primary agency in...
Wunderman International promotes Alexandra Beneville to MD
Wunderman has promoted Alexandra Beneville to Managing Director of Wunderman International Tokyo. Ms Beneville previously serviced as Senior Vice President, Account Services, for the agency. In her...
The Winning Bid for Advertisers – Why it’s Time to Get Excited about Bid Enrichment
Advertising thrives on tech. It wouldn’t be advertising if there wasn’t a healthy line of new technology entering the market and transforming the way the...
MWG Japan hires new Chief Client Officer
McCann Worldgroup Japan has appointed Antony (Tony) Cundy as chief client officer, effective immediately. Previously the CEO of Wunderman Japan, he reports to Charles Cadell, representative...
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports...
Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
Rounding Up ROI: Visa and Oracle Debut Solutions to Help Merchants Measure Digital Ad Success
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
It’s R.I.P. for SSPs: Here’s Why
Looking at the ad tech landscape, I cannot help but be struck by the number of dubious companies vying for a cut of the marketing...
