The curious case of modern marketing
Modern marketing is a curious one. Fueled in part by technological advancements, innovations today allow marketers to extend and optimise their reach and budgets. The...
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5 Steps to Ensure a Secure Marketplace for First-Party Data
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In...
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how...
Havas Creative Group Appoints Mike Amour as Chairman and CEO of APAC
Havas Creative Group has appointed Mike Amour to the position of Chairman and CEO of Asia Pacific, effective October 17. In this new role, Mr Amour...
WPP’s Xaxis to acquire Triad Retail Media
Xaxis has signed an agreement to acquire, subject to regulatory approval, Triad Retail Media, digital retail media advertising firm, from Rockbridge Growth Equity and Falcon Investment Advisors....
Isobar hires new Head of Strategy & Planning in China
Isobar China Group, part of Dentsu Aegis Network, has appointed Lin Liu as Head of Strategy & Planning of Isobar China, with immediate effect. In this...
Less Ad Fraud in UK; SpotX / Vemba Partnership
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba...
Why publishers should explore newer monetisation models besides ads
In the digital monetisation landscape, experimentation and innovation are the latest buzzwords. By implementing native advertising, contextual ads, innovative paywall models, and affiliate programmes, media...
Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report
Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken...
Dominance of native; Mobile in the Morning
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
Ogilvy Melbourne expands team following new business wins
Following a raft of new business wins, Ogilvy Melbourne has announced several new senior hires,broadening the agency’s talent-base and skillset. The new appointments include Danielle...
PHD names Eileen Ooi as Head of Malaysia
In an effort to sharpen focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of...
Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV
This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side...
