IPG Mediabrands sets up DMP offering Sixth Sense for Asia
In continuation with its focus on augmenting its data offer, IPG Mediabrands Asia has set up its Data Management Platform (DMP), Sixth Sense. Sixth Sense...
Tagged: Facebook
Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation,...
Why agency people are so unhappy
“It’d be a great business if there weren’t any clients.” “I can’t think of a single person who loves their job.” “Everyone in this industry...
Winner of Cannes Mobile LionsComedy Theater Saved By “Pay-Per-Laugh” Mobile App
Every once in awhile we see a mobile-based application that is just so innovative we have to write about it. And the “Pay-per-Laugh” application from...
Dentsu Buys Covario; Programmatic Models
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario....
Unified Inbox boosts tech chops with SocialGrow acquisition
Singapore-heardquarted Unified Inbox has announced the acquisition of Boston-based social networking application company SocialGrow for an undisclosed amount. Via DNA
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now...
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
Twitter Trials “Buy Button” in Tweets
For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
Wunderman’s Data Services Unit Constructs In-House Marketing Hub
KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities...
Bonin Bough & Carolyn Everson on why mobile matters for brands
As the digital story unfolds, debates have sparked on whether we are still living a digital revolution or has the revolution already made way for...
