Data pick of the day: 12% global mobile audience uses Viber
Highlights of 2014 have been big acquisitions in the internet world, with Facebook snapping up WhatsApp, Amazon shelling out for Twitch and Microsoft adding Minecraft-creators...
Tagged: Facebook
mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again,...
Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
Brand marketers face all kinds of challenges – at times it is as common as the launch of a global brand in a local market...
ESPN’s Bill Simmons suspension backfires online
ESPN’s suspension of Bill Simmons, its most popular writer, has proven problematic for the media company’s own brand. Not only have users rallied to support...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
Plugging The Facebook Leak; AOL Canada Automates Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that...
Smartphones first: 69% Aussies check their smartphone upon waking up
Aiming to discover which devices are used to access the web, and the differences in how they are used, digital market research and technology company,...
The Force Is With Mobile as ‘Star Wars Rebels’ TV Series Has Digital Debut
A long time ago, in a galaxy dominated by network TV, people gathered to watch a new show on a fixed day and time. The...
‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed...
Data pick of the day: WeChat tops the list of messaging apps
With WhatsApp and Snapchat continuing to make the headlines each week, Global Web Index takes a look at the relative popularity of mobile messaging apps....
What kept onliners busy during Singapore Grand Prix
Love was not on many minds at the 2014 Singapore Formula 1 Grand Prix despite skyrocketing social media engagement. Advertising technology and big data company,...
From the comments: Who is really to blame for agency unhappiness?
On Friday, Digiday published a piece about why agency employees seemed to be getting unhappier by the minute. Reasons varied: from fundamental changes in the way...
WPP’s VML Digital Agency Is Buying Another Shop in China
Digital marketing agency VML is acquiring 10-year-old Chinese social media agency Teein, its second purchase in China in less than a year. With the addition...
British Sky Media Brings Custom Audience-Like Targeting To TV
When will buying a linear TV ad be as simple as executing a Facebook ad buy? British Sky Media, the ad sales arm of one...
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
VML China gears up to acquire social media agency Teein
Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing...
