dmexco urges to ‘SHIFT’ into new dimensions of the ‘digiconomy’
The rapid digitisation of the world we live in is increasingly changing economic structures and laws. The rules for doing successful business have changed. The...
Tagged: Facebook
Data, creativity, utility & social good will dictate next gen mktg: Michael Roth
Every once in a while industry stakeholders like to question the very survival of the advertising business. Headlines such as ‘Advertising agencies are dying’ were...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
How digital is transforming Omnicom Media Group’s Thailand ops
The growth of digital, with the rise of mobile, social, ecommerce, digital video and the likes, is opening up new opportunities for marketers to connect...
DBS and KRDS bring dragon boat racing fun to mobile
Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They...
Youth and techies come together for the first ever Tech Fest
With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest...
Mobile helps Facebook cross 100 million users milestone in Africa
Facebook’s focus on high growth markets has reached a significant milestone in Africa. As of June 2014, over 100 million people are coming to the...
Programmatic Advertising What is it and Where is it going?
A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
How The Huffington Post Does Native
Few publishers can match the scale and reach of The Huffington Post’s 86 million monthly global uniques. The AOL-owned property also has a highly international...
How Much Cross-Device Clout Do Facebook And Google Actually Have?
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t...
New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Ad Tech’s Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
