AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Tagged: Facebook
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
Ad Tech Firms Prepare For Bolstered US Profile
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations,...
Asian shoppers transact & spend more time online
Consumers across the globe are mixing the online and offline worlds more when they shop and are doing so in different ways and to varying...
Ecommerce players’ Diwali battle marks the rise of new trends in India
Flipkart rolled out its ‘Big Billion Day’ sale amid much fanfare on October 6, where the ecommerce giant offered large discounts and deals across 70...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
Why Yahoo would invest millions in Snapchat?
The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites...
Google’s DMP Lockdown; Facebook Dabbles In Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers,...
What the inaugural Internet.org summit means for India & Facebook
As the communication fraternity in India gears up for the visit of Facebook’s Co-Founder and CEO, Mark Zuckerberg later this week – on October 9...
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology...
Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far...
Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
Komli re-energises remarketing platform; includes CRM data
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated...
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
NSW govt & JWT warn against alcohol influenced violence
The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with...
