The Echo Chamber: The Collapse of RMX And the Return of the Ad Net
In 2007 Yahoo acquired Right Media Exchange (RMX) for $680m dollars. It was the first advertising exchange in the industry – mostly ad networks trading...
Tagged: Facebook
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
#sowhoknew: Ashton Kutcher gets offered a job in media? – CES 2015 Day 4
I’m going to offer Ashton Kutcher a job. Given the fact that he is most notably an actor (who, as one member of the audience...
Trending in India: Satirical or hurtful?
This time something that was trending in India occurred thousands of miles away in Central Paris but it continues to send chills across the journalism...
How LinkedIn’s InMail policy change will impact brands?
LinkedIn has announced changes to its InMail policy. Starting January 1, 2015, LinkedIn would return InMail credits for every response that a mail gets, rather...
Facebook Confirms Big Uptick In News Feed Video
Seeing more video in the news feed? You’re not the only one. Facebook said on Wednesday that video activity on its platform grew dramatically in...
Why ExchangeWire is Boosting its APAC Focus
Asia Pacific (APAC) is widely recognised as the world’s fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage...
How Poppin is turning your favorite color into a data empire
“Work happy.” Poppin’s catchphrase was originally an appeal to overlooked office drones sitting in colorless cubicles, unaware of how their uninspiring environs affected their lives....
Twitter rolls out recap feature to users
The micro-blogging site Twitter rolled out the ‘While you were away’ feature to users which shows the ‘best tweets’ that the user may have missed...
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
What made it to DMA’s Top 18 most read in 2014
The year 2014 was the year of mobile, thus it is not surprising that articles about marketing on mobile, app monetisation and ad formats on...
What clicks for brands’ mobile apps in India?
Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
