Three APAC digital media firms merge to provide ‘holistic’ programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
Tagged: Facebook
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
Facebook Insists FBX Isn’t Getting Cut From Its Growing Ad Stack
Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently,...
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market
Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership...
Turn Quits Verizon ID; Facebook Hiring For Atlas
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Drops ‘Respawned’ Cookies Turn will quit using Verizon’s unique ID header (aka “zombie cookie”)...
#mavericksindigital: 2015’s first dose of RTM, this time by L’Oreal
Girls, it’s shopping time. L’Oreal kicked off the New Year in style at the recent Golden Globes held on January 11, 2015 in Los Angeles....
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
Digiday Podcast Ep. 1: Fleeky Friday
At Digiday we don’t just cover the future of digital media, but we try to live it as well. We’re proud to debut the Digiday Podcast, a...
GroupM Appoints An Overseer For Privacy And Data Compliance
Privacy compliance consumes more attention in agency-land thanks to the rise of data collection, the proliferation of vendors that support it and new catchphrases like...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
DMA Digital Diary: Is Google’s dominance waning?
Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that...
