A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
Tagged: Facebook
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
Facebook Instant Articles: A Trojan Horse For Audience Network
AdExchanger | The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Facebook opens Malaysia office; appoints JWT’s Nadia Tan as head
Facebook has officially opened its office in Kuala Lumpur, Malaysia. This strengthens Facebook’s investment in Malaysia and commitment to help connect people with the businesses and moments...
Singtel asks, ‘Can a mobile network replace our eyes?’
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
Government requests for FB data: Singapore leads the pack
The latest Global Government Requests Report from Facebook Inc showed that the governments of Singapore and Malaysia topped the SEA charts when it came to the...
Facebook Messenger bots: 14 facts to know for brands
Its been a few weeks after the F8, the Facebook yearly conference, what should brands and marketers know about Facebook Messenger? Here below is a summary...
LinkedIn adds autoplay video to the dismay of its users
In addition to dodging requests from exes and a cleaning out a clogged inbox, LinkedIn users are battling another annoyance: Autoplay video. The feature crept onto...
L’Oréal goes for empowerment message with #lovemycolor campaign
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair...
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
Viewability: Just one piece of the content marketing puzzle
The conversation around content marketing has picked up in recent years, fuelled by marketers’ growing sophistication in their understanding of how consumers want to be...
Advertising drives up FB’s Q1 revenue; new stock shares proposed
It’s been a busy few months for the Palo Alto-based firm Facebook with the launch of Reactions, Live Video and shipping started for Oculus Rift....
News Corp’s Heat Street looks for libertarian digital niche
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
How Turner Is Translating Social Data Into Shareable Content
AdExchanger | While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a...
TBWA\Asia Pacific partners with FB to boost mobile capabilities
TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across...
