Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
Tagged: Facebook
The Influencer Perspective On Cross-Channel Marketing
AdExchanger | Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube...
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
Politely Interruptive Ad Formats: Time-Based Advertising Explained
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
Supreme Court Rejects A Claim Against Spokeo; Taboola’s Discovery Comes Second To Facebook
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Harm, No Foul The US Supreme Court on Monday rejected a claim brought...
Facebook adds branded video ads to its Audience Network
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
Facebook Brings Branded Video Ads To Audience Network
AdExchanger | In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the...
#sowhoknew: 6 things that money can’t buy in business…
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Wherefore Edge Providers? Senate Subcommittee Dives Into Proposed FCC Privacy Regs
AdExchanger | Companies like Google and Facebook arguably have access to far more consumer data than Internet service providers. So why does the Federal Communications...
Facebook expands retargeted ads to Instagram
Instagram ads are going to become more personalised for users as Facebook is introducing the retargeting feature of dynamic ads on the platform. Dynamic product...
Day in the life: What InStyle’s editorial director Ariel Foxman does
This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know...
Content’s reign continues in a world of digital disruption
Few sectors of the economy have been impacted more by digital disruption than the entertainment, media and publishing industry. Content has always been the industry’s...
The 6 challenges of digital transformation
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as...
TubeMogul Accelerates Non-Desktop Video Ad Revenue
AdExchanger | Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an...
