How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
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Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT
This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their...
#sowhoknew: Social goes Hollywood – FaceFlix anyone?
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
WPP’s Australian digital agency DT enters Singapore with new office
DT, part of WPP AUNZ, has opened its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company....
A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues....
EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments...
Online (mobile) publishing’s new panacea?
Facebook’s Instant Articles first appeared in the news around 10 months ago, when the tech giant started doing trial runs of the product. But in...
7 tips for writing headlines that drive business value
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
Social ad spend rose 86% globally in 2015
New ad formats such as Facebook Dynamic Product Ads and increased inventory through Instagram has led to social ad spend increasing eight per cent quarter-over-quarter...
Sudhir Nair to head digital at Omnicom Media Group India
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Mr Nair will drive the digital agenda for...
Twitter launches First View in APAC
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Going Native: Mobile Advertising Genius or False Economy?
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Verizon, Hearst Ink Agreement to Acquire Complex
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
Don’t miss the mobile opportunity in Malaysia
Over the last few years, Malaysia’s mobile advertising market reached critical mass, as a wide range of metrics demonstrate that it delivers reach, effectiveness and...
#sowhoknew: How to be a Top 10 Writer on LinkedIn – the book!
After being named as one of LinkedIn’s top 10 writers for Marketing & Social and ‘Agency Publisher of the Year’ for EMEA in 2015, I...
