Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
Tagged: Facebook
Account-based marketing: Your path to personalised customer experience
Digital technologies have taken the world by storm, transforming business models, industries and different organisational functions, including the marketing field. Gone are the days of...
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
Facebook Bans Ethnic Targeting For Credit, Housing, Employment Advertisers
AdExchanger | Facebook will disable targeting based on ethnicity for credit, housing and employment advertisers. ProPublica first reported the development. The move, announced Friday in...
Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
How MeetMe is growing its audience while growing its revenue
Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the...
Tencent IBG rolls out ad solutions to attract Chinese tourists
International Business Group (IBG) of Tencent is rolling out a one-stop service advertising solutions. The ad solutions include options to build brand awareness and develop product...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
Facebook reiterates video push as revenues for Q3 cross $7bn
Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded USD 7 billion for the first time. The social media...
Discrepancies in Facebook Tracking; Digital Habits of US Voters
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
POSSIBLE Singapore hired for 99% SME Campaign
POSSIBLE Singapore was appointed to launch 99% SME Campaign with DBS SME Banking. 99% SME was an initiative by DBS SME Banking, SingTel & MediaCorp to...
