Instagram Tests Product Tagging Feature To See If It Can Drive Purchases
AdExchanger | Facebook-owned Instagram hopes its platform can drive market research and shopping. On Tuesday, the company said it will let brands tag products in...
Tagged: Facebook
Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than 50 percent of marketers in...
Edgewell live-streams catwalk on FB for Schick’s new #keepsongiving campaign
Edgewell’s brand Schick has teamed with J Walter Thompson Sydney to launch a new digital campaign, kicking off with Australia’s first hour long catwalk streamed...
Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The...
Hootsuite hires Rich Meiklejohn as APAC GM
Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects...
Rethinking your cause marketing strategy
The best starting point for a discussion around cause marketing is to clearly define what it is, what it isn’t, and how we can separate...
KRDS SG now has a new chat bot agency – Oh My Bot!
With the chat bot revolution picking up, KRDS Singapore, part of the Paris-headquartered KRDS Group, along with its offices in Hong Kong, UAE, India and...
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
FB adds food delivery options & friend recommendations to Pages
Over 60 million businesses use Facebook Pages each month around the world and the Pages are visited by more than one billion people. Last year,...
A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum
Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for ‘snackable content’. Ed...
FB’s Adam Mosseri on why India is a key market for growth
Ever since Mark Zuckerberg’s Townhall in Delhi last year, India has frequently been mentioned in Facebook’s plans for growing the social media platform further. There...
New fashion app gets Australians to shed their old clothes
Grey Melbourne has launched a new integrated campaign to highlight Australian-first fashion marketplace app called Shedd. Recently launched in Australia, Shedd is free to download...
AdAsia expands footprint with new Indonesia & Vietnam offices
AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced the launch of offices in Jakarta and Ho Chi Minh...
