Solve Media Global Bot Traffic Study
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46%...
Tagged: eyeblaster
IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
The Weekly Digital Marketing Update @ Copenhagen INK (23-09-2013)
Asia Digital Marketing News Wall Street Nervously Watching Apple Stores on Friday Private marketplaces on the rise 7 reasons why you lose sleep over digital...
Lynch to lead BBDO South China as ECD
Hong Kong – BBDO China has shifted Kevin Lynch from Shanghai to Hong Kong to take up the role of executive creative director for South...
Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Confessions of an Agency Planner
It’s no secret the agency business model is in disarray. Brands are investing in digital media, marketing and content more than ever. This means agencies...
Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. Dallas, TX – Centro (www.centro.net), a provider of software and services for modern...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
Best Route for Going Public? Privately, Say Ad Tech CEOs
Twitter’s announcement last week that it had confidentially filed to go public put a spotlight on a practice that has become the status quo, especially...
First direct’s platypus: is humour still a risk?
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
Adometry, Tapad Partner In New Cross-Device Attribution Offering
Attribution firm Adometry has combined its ad tagging infrastructure with Tapad’s cross-device ad targeting technology, the companies said today. Austin, TX-based Adometry aggregates and analyzes...
Facebook Video Ads Draw Agency Skeptics
Facebook is getting closer to rolling out its new video ad product, with which it hopes to cash in on the growing advertiser demand for...
