Dentsu Singapore wins LTA and NEA accounts
Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has...
Tagged: experience
Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency’ Approach
AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design,...
The Influencer Perspective On Cross-Channel Marketing
AdExchanger | Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube...
76ers sell the first NBA ad on players’ jerseys to StubHub
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
Instagram gets a new look
Instagram launched a new look for the platform including an updated icon and app design for the main Instagram app, and a new unified set...
Video: Parse.ly CEO Sachin Kamdar on big data and personalization
by Parse.ly [vimeo 165634924 w=500 h=281] Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High...
Facebook Instant Articles: A Trojan Horse For Audience Network
AdExchanger | The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Agencies Are Drowning Beneath The Weight Of Declining Fees, Outdated Working Models
AdExchanger | The ailing agency-client relationship is so bad that it resembles a married couple who “hasn’t had sex since 1972.” That’s the grim assessment...
Facebook opens Malaysia office; appoints JWT’s Nadia Tan as head
Facebook has officially opened its office in Kuala Lumpur, Malaysia. This strengthens Facebook’s investment in Malaysia and commitment to help connect people with the businesses and moments...
Publicis One appoints Philippines leadership
Publicis One named its local leadership in Asia, nominated by Nicolas Menat, Regional Chief Executive Officer. Publicis One is a future–forward business model which the...
Taguchi & Accor Australia launch national marketing-automation rollout
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide...
Beijing Dentsu names new CEO
Akimasa Baba will take on the role of CEO Beijing Dentsu. He will use wide ranging expertise and experience from his time at Dentsu Inc. and...
Webinar: Delivering Mobile ROI With Outstanding First-time User Experience
Mark your calendars for a must-attend webinar next week. If you want to learn more about delivering mobile ROI with outstanding first-time user experience, you’ll...
In New York, retailers go subterranean to tap commuting masses
For New York commuters trying to get out of the subway as quickly as possible, life is about to get a little more challenging: Underneath...
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
