Isobar hires Cheyney Robinson as Chief Creative Officer
Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson...
Tagged: experience
Cheetah Mobile expands into India with Ventes Avenues as inventory partner
On April 1, Cheetah Mobile Inc. signed a strategic cooperation with Moca Technology, China (Ventes Avenues, India); a mobile advertising company focussing on the India market. Ventes...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
STW Group and WPP merge to create WPP AUNZ
STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW...
Dentsu Media gets new GM in the Philippines
Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following...
Data use by publishers triples revenue in Q4 2015: Report
With the continuing shift towards mobile as the preferred device, data represents a powerful opportunity for publishers for monetising their apps. By 2020, about 90...
Virtual Reality For Marketers: Think Experience, Not Interruption
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How to make your header-bidding container solution work for you
by Tim sheets, Senior Director of Monetization, OpenX Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a...
Does WeChat Pay open Chinese tourists’ revenue for overseas brands?
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
The ‘last mile’ is important for ecommerce: Sephora’s Ronan Hurley
Retail ecommerce sales in Asia-Pacific were expected to hit USD 877.61 billion in 2015, up 35.7 per cent from 2014, according to an eMarketer report....
Facebook appoints new Head of Indonesia
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
Inferred Vs Observed Data: Do You Really Know the Difference?
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future use. The more we do...
Darren Yuen named Carat Malaysia CEO
Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities. A pedigree...
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Instagram To Try An Algorithm Based Feed; VOD Ads Diminishing User Experience
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically...
IAB Promotes Chris Glushko to Vice President of Marketing
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
