Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
Tagged: engagement
Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit
Innovative format enables brands to produce facial overlays for display and in-stream ads London: Exponential Interactive, one of the largest digital advertising companies reaching over...
Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency
Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm...
JWT China names Carter Chow as CEO
J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of...
33Across Launches New Programmatic Video and Display Ad Units
Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched...
Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others
Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK –...
What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
NTU Singapore picks JWT as its creative agency
J. Walter Thompson has been appointed by Nanyang Technological University (NTU Singapore) to develop an integrated campaign for its 2017 undergraduate admissions. NTU has been...
Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt;...
Siegel+Gale strengthens Shanghai Office with new GM hire
Global brand strategy, design and experience firm Siegel+Gale has appointed Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Mr Gu...
Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner
Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...
MOBKOI Responds to Publisher Demand with Launch of New Creative Studio
Publishers benefit from further mobile monetisation and creative offering for their clients with direct access to MOBKOI Studio Mobile marketing specialist, MOBKOI, has launched MOBKOI...
What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner,...
Targeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dennis Lam named as FCB South China’s MD
FCB has appointed Dennis Lam as Managing Director for FCB South China. With extensive and integrated experience, Mr Lam brings exceptional client management experience to the agency....
JWT bags global digital business for Lux
After a multi-agency digital pitch, J. Walter Thompson has been named agency of record for Lux’s global digital strategy and content business. The win is...
