MullenLowe Profero names Chris Henderson as Australia MD
MullenLowe Profero, the digital arm of global creative network MullenLowe Group, has named Chris Henderson as the new Managing Director of Australia. As Managing Director,...
Tagged: engagement
The Year’s 5 Biggest Challenges and Trends in Marketing
As 2016 rapidly winds to a close, Daniel Brzezinski, CMO & VP of Marketing & Product Development at GetResponse, recently shared with MMW what he...
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
SEA consumers increasingly shopping on Singles Day
Southeast Asian consumers are shopping more on Singles Day, which falls annually on 11 November, and browsing up to two days earlier, a Criteo report...
Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role
After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Grey Group expands Nirvik Singh’s role to include MENA market
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s...
Urban Airship’s Industry-first Platform Services Fine Tune Personalized, Interactive Notifications
Urban Airship has just debuted new, next-generation platform services — Open Channels and Open Profiles — designed to deliver individualized messaging to any platform, device,...
Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Teads Turns Vertical Video into a Mainstream Solution
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
McCann Health Shanghai gets new strategy head
McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect....
