Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that...
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform...
Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK – The Interactive Advertising Bureau...
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of...
AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has...
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Lilly Pulitzer, the legacy women’s retailer known for its colorful printed patterns, is collaborating with Snapchat to offer custom Lilly prints for customers to stamp onto...
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
The 62nd Cannes Lions International Festival of Creativity has a total of 55 entries that have made it to the Creative Data Lions shortlist. APAC...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
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