Dulux plans a new campaign for Weathershield Max
Dulux, a paints brand from AkzoNobel India has launched its ‘Crackproof+’ campaign showcasing Dulux’s advanced premium exterior emulsion: Weathershield Max. It is an extension to...
Tagged: effect
Google Makes Major “Mobile-friendly” Change to Seach Algorithms
Most people know that Google uses a complex system to determine which results to show from a search query. What some people may not know...
Content is king, context is queen
I remember years ago when an old boss of mine had one of those brick phones. Back then, mobile phones were a luxury and the...
How Nars is bringing modern luxury to social media
At the peak of Nars cosmetics’ most recent social media campaign, the associated hashtag was mentioned in 30 tweets every second. ‘Breakthrough,’ which the luxury makeup brand launched in...
Lost in translation: The problem with ad tech jargon
Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
How French Publishers Are Winning Together
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
ExchangeWire Weekly Research Round Up
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research...
Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
‘Super’ Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
Starbucks wants to mend race-relations in America
Would you like some race-talk with your Venti caramel macchiato? How about a breakfast sandwich while we chat about the disproportionate number of incarcerated African-Americans in the...
Lionsgate takes an unprecedented social media route for ‘Hunger Games’
Lionsgate is taking the social media route for the home video release of its movie ‘The Hunger Games: Mockingjay – Part 1′. Partnering with Sizmek, the social media...
Storytelling, mobile & future of communication: Carolyn Everson, Dan Neary on FB’s 2015 focus areas
Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’....
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t...
