#sowhoknew: Rapping with Snoop Dogg – CES Day 3
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
Tagged: effect
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic...
As Asia goes mobile-first, Google’s Julian Persuad on top trends
Asia per se and Southeast Asia more specifically, has been leading the growth of mobile globally. Industry experts have discussed this in various conversations to...
Beards and beyond: The visual trends agencies made happen in 2014
Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives —...
Doing digital on a budget: How 5 shops created great work on the cheap
In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on...
Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
What is ticking for Omnicom Media Group’s Indonesia office?
Beiersdorf, Heinz, Telkomsel, Carrefour – some of the biggest pitches to have happened in Indonesia earlier this year – have all found their way to...
Zuckerberg in India: On connectivity, local languages & internet relevance
If there was one word that would surmise Mark Zuckerberg’s passion and focus areas, it is ‘connectivity’. When Facebook positions itself as a platform that...
Yahoo to consolidate workforce in India office for ‘sustainable growth’
Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that...
The price of entry for programmatic
The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real...
The Move To Cross Screen IDs And Its Potential Fall Out
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme...
NSW govt & JWT warn against alcohol influenced violence
The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with...
The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Publicis Groupe rejigs management & leadership team to fuel fresh thinking
With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or...
The Google Effect: What Will Be The Ultimate Cost?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
