Next Generation Programmatic: Engage, Don’t Enrage
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed...
Tagged: effect
Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
Bye-bye 2G: Singapore telcos to stop services April 2017
M1, Singapore Telecommunications (Singtel) and StarHub will stop all 2G (Second Generation) mobile services in Singapore with effect April 1, 2017. Via DNA
SG retail exporters rose by 22% in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
Social Media Marketing Changing The Way The Literary World Generates Sales
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a...
Ad Tech: Not Even The Beginning Of The End
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t...
How do we stop customers going dark?
It seems that marketers have been talking about 1-to-1 marketing for ever. But lots of talk doesn’t necessarily mean lots of action, and there’s little...
