Instant messaging comes to Tumblr
If communicating on Snapchat, Facebook, WhatsApp, LinkedIn, Twitter and other apps wasn’t enough to get your message across, Tumblr is launching its own private messaging tool...
Tagged: effect
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better,...
Consumers find branded content stimulating & informative: Study
How do consumers view branded content – is it just another ad for them, or does it provide value to them? A study has found...
The journey from data to actionable insights
Disruption is shaking up the business world. New technologies are continuously evolving, propelling the natural transformation of the customer buying process. The exponential growth of...
Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity...
#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Singapore regulates taxi apps, GrabTaxi and Uber respond
Singapore’s Third Party Taxi Booking Service Provider Act has been in effect since Sept 1, bringing legislative oversight into the grey area which startups like...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
#ReThink: Ad blocking, nothing more than a flimsy band-aid
Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the...
Social Media Marketers Take Note: Women Way More Likely to Use Pinterest
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted a substantial audience of committed...
Addressing the Mobile Mind Shift
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices...
WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
Introducing the Class of 2015
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
