JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Tagged: effect
Audience Profiling: Time to Ditch the Stereotypes
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media; which allowed advertisers to easily...
How Not to Survive the Ad-block-alypse
It seems that everybody is weighing in on the issue of ad blocking and the impact it’s having on the UK economy, but with opinions...
What are Singaporeans thinking about this CNY?
With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join...
Viacom hires Amit Arora as VP – Strategy and Business Development, Asia
Viacom International Media Networks (VIMN) has appointed Amit Arora as Vice President of Strategy and Business Development, Asia, with immediate effect. Mr Arora will be...
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
Viacom Asia promotes Paras Sharma to Senior VP
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
Week in Review: Garuda a digital catalyst for Indonesia?
Garuda Indonesia aims to be a full digital airline by 2020. Karamjit Singh talks about the possible ripple effect this can have on other state-owned...
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
Millward Brown & comScore partner globally on digital effectiveness
Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes...
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
#sowhoknew: Stop talking ‘Big Data’ and start thinking ‘Smart Data’
There is a school of thought which maintains that ‘all data is good’. Well personally, I think most of it is garbage. Rather than focus...
