Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will...
Tagged: effect
Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
Platform One, comScore partner to measure viewability in Japan
Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
One British agency’s plea to young voters: #DontFuckMyFuture
A riddle: What is European and sounds like “two old white men shouting at each other in a room with no windows?” The answer, according to Adam&EveDDB...
Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
Comcast Acquires StickyADS; DoubleClick Launches Native Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles...
ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency...
Viewability: Just one piece of the content marketing puzzle
The conversation around content marketing has picked up in recent years, fuelled by marketers’ growing sophistication in their understanding of how consumers want to be...
Going Native: Mobile Advertising Genius or False Economy?
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured...
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA,...
