NEW YORK – Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, announced the launch of TWC Media Ads Everywhere, a...
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance...
Interactive advertising initiative for television will enable national advertisers to reach across cable, satellite, telco platforms and Smart TVs PORTLAND, Ore. & NEW YORK – Ensequence,...
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/09/2013
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 18/09/2013
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/09/2013
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
Publishers gain new sources of revenue Mobile enabled advertising on classic desktop websites Additional monetization for smartphone and tablet traffic Cologne, Germany – With immediate...
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/09/2013
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 10/09/2013
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
More
